San Francisco is changing quickly—blink, and you might miss something. With people from across the globe funneling in for its innovative industries and stunning scenery, the city seems to be transforming overnight. In its midst is a confluence of times and cultures—nostalgic rows of candy-colored Victorian homes, techies re-wiring the SoMa and Mid-Market neighborhoods for the future, eccentric festivals parading through town, and salt-brined artist workshops along the coast—making now one of the most enchanting times to discover the City by the Bay.
San Francisco is abundant with tourist attractions, like the California Academy of Science or the famed de Young museum, but we like to recommend spots that are hot among locals now. The Swedish American Hall is one of the city’s newest, and most impressive, performance venues—and packs a killer cocktail list and menu to boot. The restaurant and cocktail scenes continue to impress, redefining neighborhoods like Mid Market and SOMA. Shopping is defined by independent-minded boutiques that sell one-of-a-kind finds as unique as the city itself.